Employing creative people to join your team allows for a more imaginative approach to business problems. Accounting or Finance: Which Master’s Degree Is Right for You? ... Creative thinking is required to regularly come up with new ideas to solve problems that may arise, and to address the challenges brought about by changing customer requirements, market structures, or competitive fields. managers/leaders need to realize the importance of keeping themselves up to date. It’s been the key to successful enterprise forever. Because; Complex organizations However, it is the art of generating solution to problems by the force of imagination and reasoning. In fact, people rarely laud entrepreneurs for their creativity in problem-solving processes. The people chosen to participate depends on the problem being solved. Employees need time to step back and hit the refresh button. The importance of creativity in business. Be flexible with rules, but breaking them doesn’t necessarily mean you will achieve a creative idea, rather just a method to get there. Focusing on Problem Solving. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. The chain recently announced plans for how it’s reimagining its more than 1,800 stores. According to the National Council for Excellence in Critical Thinking, it is the intellectually disciplined means of aggressively conceptualizing, applying, analyzing, synthesizing and assessing information collected through experience, observation or reflection, as a guide to taking actions. The impact new technologies have on the market is growing progressively hard to ignore.An oversaturated and digital market has struck fear into the hearts of business owners trying to sell and, marketers have become their hired guns. “Creativity lends itself to unique solutions to problems,” he says, “and to unique features on products, or unique business models and sources of revenue.”, 84% of executives say innovation is important to growth strategy, but only 6% are satisfied with their company's performance. Creative thinking is an important skill that all entrepreneurs should adopt. Why? Passionate for visual storytelling and photography. In a dynamic and changing world, the challenges of man are also not static. Business Practices : The Business World 910 Words | 4 Pages. At Northeastern, faculty and students collaborate in our more than 30 federally funded research centers, tackling some of the biggest challenges in health, security, and sustainability. Whenever possible, a leader should notice and publicly affirm creative thinking. It’s a way to think “outside of the box.” Offering flexible arrangements, such as the ability to work from home, is known to make employees healthier, happier, and more productive. Siyana Sokolova has professional background in International relations and diverse interests in social media, inbound & content marketing and international affairs. Main objective of creative leadership is to establish creative friendly environment inside organization. There are several smaller steps leaders can take to make a big change on their organization. “Not everyone is going to be creative, but most people can learn the tools and techniques for being innovative,” Marion says. It is also worth considering building an innovation team within your organization, whose role is to tap into creative energies to develop new products, services, or processes within an organization. This lesson explains creative and critical thinking and shows the importance of both in business. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. Tom Kelley, partner at global design firm IDEO, established “The Ten Faces of Innovation,” describing how each type of person—such as “The Hurdler,” who tackles problem-solving head-on, or “The Caregiver,” who works to understand and form relationships with each individual customer—adds to the overall creativeness of a project. I think [people] will have better lives if they are more creative problem solvers. Over the last few years, the design industry has undergone major changes and the importance of creativity is something that you should know about. TIP: Be revolutionary, break the rules, even in your day-to-day activities. Creativity and innovation are significantly imperative to being competitive in today’s business world. It might be a new approach to a problem, a resolution to a conflict between employees, or a new result from a data set. When applying critical thinking in business, a leader must use logic to identify, understand, analyze and solve problems. “Creativity lends itself to that and inspires good design.”. Success depends on people able to learn their jobs quickly and to perform successfully in situations requiring problem solving. It encourages us to look at other perspectives and even open up to the idea of new solutions. Creative thinking is important for brand establishment: When we start up a new brand we need a lot of creative thinking for the establishment purpose like the designing of the logo, setting up and designing tagline, motivating people under you and building up amazing PR techniques. The first will lead customers to a grab-and-go food and wine and beer shop, featuring self-checkout lanes and the option to pick up any online orders. Business professionals must be able to act with autonomy. Praising creative work is important because, for most people to sustain their passion, they must feel that their work matters to the organisation. It helps your brain to “step away from the coal face”, to see the problem from a different perspective and pave the way for creative solutions to take shape. The brand has become one other companies mirror their strategy after. Eighty-two percent of executives surveyed by Forrester agree that companies benefit from creativity. What if you were to channel the whole team’s creativity? And there is no innovation without creativity. Strength in business critical thinking skills is required for the strong decision-making and problem solving skills that move a company forward. CREATIVE THINKING Creative thinking has various definitions. Over the last decades, innovation and creativity have become critical skills for achieving success in developed economies. Yes, in many cases there is only a small part of the company with the … Simply seeing the Apple logo has proven to spark individuals’ creativity; their actions mirroring how they perceive the brand. “Creativity is essential in business because it’s a differentiator,” says Tucker Marion, an associate professor in Northeastern University’s D’Amore-McKim School of Business and director of the Master of Science in Innovation program. Just how important is creativity to business? The successful application of critical thinking often results in more efficient work processes. It doesn't matter if we're talking about developing a new strategy or an innovative way to stay ahead of the competition. It’s that creativity that’s helped Apple top the Boston Consulting Group’s list of “The Most Innovative Companies” for 11 years in a row, and grow a brand that speaks to more than its technology, but to design and innovation. “Now we’re selling experiences, and those experiences need to be well-designed,” Marion says. Business. Global conglomerate Tata gives out a “Dare to Try” award to employees with the “most novel, daring, and seriously attempted ideas that did not achieve the desired results,” while Google’s innovation lab, X, offers bonuses to each team member who worked on a project the company ultimately decided to kill as soon as evidence suggested it wouldn’t scale. Creativity will always be in high demand as it is not something robots can replace easily! This skill involves finding new ways to do things, and as a factor in business, you hardly lose in the competition when you have new things. “There are a lot of competencies that go into realizing an innovation. Being creative in the workplace goes far beyond making the prettiest spreadsheet or the most colorful PowerPoint presentation. Just because someone is first to market with a feature doesn’t mean they’re more creative. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } Creativity has given Apple its competitive edge, and inspired an unparalleled end-to-end user experience; Apple’s brick-and-mortar stores are as clean and modern as the products it sells. Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. But it’s always been true both for business and for individual fulfillment. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. “It helps to look at things from a different vantage point.”. The time away from devices and tech is an important part of the process of creative thinking. Companies that reward creativity show they value it, inspiring individuals within the organization to pursue untested theories and concepts. Learn more about Northeastern University graduate programs. Why innovation matters and the steps you can take to make a meaningful impact on your current company. In organizations, creative thinking is a concept that raises blood pressure, conflicts, contradictions, and emotional debates, causing conflicts. That's why it is important an open exchange of ideas to be supported and encouraged by the company. Creative thinking is not just constructive but also destructive. Creativity is often seen as the forte of those in both the writing and design domain. The role of creativity in entrepreneurship ... Business innovation is a creative process that starts with an idea and runs through to development and … */. Find out the steps you need to take to apply to your desired program. Target is another example. “Companies do need to take burnout into consideration,” Marion says, “and maybe take some time between projects or offer sabbaticals to recharge their employees.”. Employers in all industries want employees who can think creatively and bring new perspectives to … Several retailers, like Apple, are trying to rise to the challenge by creating “experiences.” Take Starbucks, for example. The Future of Work: 4 Key Skills for Digital Innovation, Tips for Taking Online Classes: 8 Strategies for Success. “Every industry is being challenged by dynamics globally and changes in technology,” Marion says. 7 Business Careers You Can Pursue with a Global Studies Degree. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. The word “creativity” is what people now want to talk about. Creativity is different because creativity is a mechanism to being innovative. Okpara (2000). The Importance of Creative Thinking in Business & Life | with Geoff Thatcher. Organizations should instead focus on diversity, bringing in a variety of viewpoints, cultural backgrounds, and skill sets. There are endless reasons why creativity is important. Creative leaders must be able to think and observe idea or issue from different angles (McLean, 2007). The only thing companies can’t do is ignore creativity altogether, or hope the problem will solve itself. Full-Time, Part-Time, Online, or Executive: Which MBA Format Is the Right Fit for Me? Creative thinking can ultimately set your business apart from all of the others, making consumers want to have your product and service over others. Team bonding also helps the overall engagement among employees. Only 49 percent, however, are confident their organizations are equipped to deal with the transformation. Here are five ways you can foster creativity within your own team: Not every idea will be a success, but big breakthroughs won’t occur if the company plays it safe. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. invention in business. Creative thinking is the ability to consider something in a new way. As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. It’s why 58 percent of respondents said they set goals around creative outcomes, and why another 48 percent claim to fund new ideas spun out of creative brainstorming. Eight in 10 surveyed CEOs said they expect their industry to become significantly more complex. One method for spurring creative brainstorming is trying a technique used in improvisational theater: “Yes, and…” The approach encourages colleagues to build off their peers’ thoughts by first agreeing and then adding something to the discussion. EdD vs. PhD in Education: What’s the Difference? Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. Stay up to date on our latest posts and university events. Examine your rules, get rid of the old-fashioned ones. Any business that experiments vigorously will experience failure—which, when it happens, should be mined to improve creative problem solving, team learning, and organizational performance. Employees could test this approach by simply putting a paperclip in the middle of the table and thinking up as many use cases for it as possible. Instead, there are two main ways that creativity is absolutely needed in the workplace: creative thinking and creative problem solving. Some of today’s most in-demand disciplines—ready for you to plug into anytime, anywhere with the Professional Advancement Network. Creative leadership is defined as ability to define clear and compulsory vision that others will follow. by Richard Shuster | Jul 6, 2020 | Podcast | 0 comments. Creative thinking is also important for other reasons: Thinking creatively provides immense freedom. Why is it important? Strategic thinking also encourages you to take a long view of your company's business model and operations. But once you start digging, there’s more creativity in the iPhone. Lauren Landry is the former associate director of content marketing for Northeastern University's Enrollment Management team. The following three examples help answer why critical thinking is important in business: Improve communication strategies.Communicating with different types of people require… Making Decisions In our daily and professional lives, we make hundreds, if … Taking “no” off the table ensures all ideas are heard. Creative thinking is pretty simple to define, but a bit harder to implement. Creative ideas should also be evaluated quickly rather than put through a painfully slow review process. The creative process brings together various people including managers, office personnel, line workers or supervisors, and many others. Rather than try to replicate Apple, however, business leaders should focus on how they can foster creativity within their own organization. Creative thinking is the process of coming up with new ideas or new approaches. Organizations today operate in a highly competitive, global environment, making creativity crucial. 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